Formulation Development

The formulation is the “key element” of successful products.   We ensure the safety and efficacy profiles of the product by stabilizing it through the manufacturing, storage, and delivery processes.   The integrity of the product and its individual components are also optimized for commercial and regulatory needs.   In our formulation development studies, the composition of each excipient will be optimized to maximize the efficacy and stability within the products’ specific requirements.

Based on years of industrial experience, Shine & Pretty (USA) has developed an efficient process to identify optimal formulations for personal care products.   Our R&D team also actively participates in workshops, meetings, and conferences to ensure our cosmetic knowledge is within market trends.   The formulation development professional will work with you step by step to ensure your innovative ideas become realized products.